Implementation Evaluation Control

I know the step the company would need to take is us running ads, launching a website that we would have or sending direct mail to are customers. Implementation are taken, evaluation and control will help guide the organization to success as laid out by the marketing plan. My company does plan focuses on analyzing quantitative and qualitative metrics associated with the implementation and strategy it's all important to do and know. Implementation requires delegating authority and responsibility, determining a time frame for completing tasks, and allocating resources. Learning from the book that if the implementation isn't completed according to  how we planned it. Are company won't achieve its strategic objectives and the wont be good. The goals is always progress. One of the keys to success overlooked by many businesses is to actively follow up on the marketing plan. The time spent researching, developing, and writing a useful and accurate marketing plan goes to waste if the plan is not used by the organization.We have to enhance the marketing plan always staying on top of the numbers and data making sure we look at no matter even if the company achieved the strategy objectives from the implementation phase. One of the keys to success overlooked by many businesses is to actively follow up on the marketing plan. The time spent researching, developing, and writing a useful and accurate marketing plan goes to waste if the plan is not used by the organization. Now if it does good we can just copy the same format for future success. It's okay to make changes but make sure they are good changes that are helping the company. You create the controls while you are creating the marketing plan. The company has to know what we are aim and looking for out are company. implementation the process that turns a marketing plan into action assignments and ensures that these assignments are executed in a way that accomplishes the plan's objectives. Control is the goal and if you don't know that then it would be hard to established during the creation of the marketing plan I learned that controls sometimes have a measures such like marketing budgets and market share.

My quote from page  28 and  29 out of the book MKTG9 By Charles W. Lamb, Joseph F. Hair, Jr, Carl McDaniel

Marketing Mix: Price

The pricing strategy could and would depend on luxury/custom made Waffle Cones someone could request gold edible flakes on their cones. 1. A high-quality product that is available only at a high price will not be perceived as a good value, nor will bare-bones service or low-quality goods selling for a low price. So pricing would be vary but it wouldn't be ridicules price, We don't want to scary away are customers but have them buying and not feeling they are being robbed.   We aren't looking to have high prices but reasonable prices for are customers. 3.One of the best ways to get the most out of a marketing plan is to correctly implement it. We would have to be aware of the store, supermarkets and other waffle cones companies  Prices beating them and still having a tasty product people can't get a enough of.
2. Lower-income consumers are price sensitive, but they will pay for products if they deliver a benefit that is worth the money. want them to feel and know they have a good healthy, organic, natural and tasty product. No flavors add but all natural and organic. The chocolate we pick have a really good healthy benefits.  

Chocolate Bacon Waffle Cones: Prices:

• $0.75 for one CBWC  
• $1.50 for two CBWC
• $4.50 for six CBWC
• $6.00 for eight CBWC
• $9.00 for twelve CBWC

My quote from page 7 and 28 out of the book MKTG9: By Charles W. Lamb, Joseph F. Hair, Jr, Carl McDaniel

Marketing Mix: Promotion

The company will use three of the most download apps or social media which is Facebook, and twitter and Instagram for promotion. Are company would use all three IG, Fb and twitter and would be under CBWC. 2. This comparison of sales and market orientations is not meant to belittle the role of promotion, especially personal selling, in the marketing mix. Promotion is the means by which organizations communicate with present and prospective customers about the merits and characteristics of their organization and products. Effective promotion is an essential part of effective marketing.
We would have a professional website built for the company www.CBWC.com and of course an email for are customers to order or make custom orders. 1.Skills are functions such as customer service and promotion that the firm performs better than its competitors.

One of are sayings we would have would say:  Craving salty and sweet?  The location would be California Bay Area Berkeley and LA by the beaches cause the Waffle cones would be on the go. 3.The best marketing tactic is to protect existing market share by reinvesting earnings in product improvement, better distribution, more promotion, and production efficiency. Management must capture new users as they enter the market.  So we would hope people would take a great pictures with they cones showing off they desserts or snack on social media .  We would have the prices up and ready to go for are customers or new customers looking to try. 


My quote from page 11 and 26 out of the book MKTG9: By Charles W. Lamb, Joseph F. Hair, Jr, Carl McDaniel

Marketing Mix: Distribution

The CBWC they are great for Baskin Robbins, Cold Stone Creamery, some cafes, school caterers and events for wedding and children’s boutiques, be great for gift basket for companies, grocers, and restaurants. It uses communication, distribution, and pricing strategies to provide customers and other stakeholders with the goods, services, ideas, values, and benefits they desire when and where they want them. The company would work closely with independent and national distribution networks. 2.In contrast, market-oriented organizations recognize that promotion decisions are only one of four basic marketing mix decisions that must be made: product decisions, place (or distribution) decisions, promotion decisions, and pricing decisions. don't want to limit my company's distribution so, I would say we would go after worldwide with are CBWC. Moving the product everywhere we can, not hold backs.

3.The term marketing mix refers to a unique blend of product, place (distribution), promotion, and pricing strategies (often referred to as the four Ps) designed to produce mutually satisfying exchanges with a target market.

My quote from page 2, 12, 27 out of the book MKTG9: By Charles W. Lamb, Joseph F. Hair, Jr, Carl McDaniel

Marketing Mix: Product

I understand that the company has to understand and learn that the product that's being offered by CBWC to are customers or supporters is to satisfy their needs. Of the four Ps, the marketing mix typically starts with the product. The heart of the marketing mix, the starting point, is the product offering and product strategy. Thecompany is only making chocolate bacon waffle Cones so we'll only sale Chocolate Waffle Cones with different types of chocolate for health benefits on the cones or in the cones.  Just making sure we have  the most super premium Chocolate Bacon Waffle Cones with organic and natural ingredients in are product. We would also have low fat Chocolate Bacon Waffle Cones as well. The product one day could have 5-10 signature flavors, nothing like having a custom made Waffle Cones, can't beat are quality of natural waffle cones. The focus is to be positive and excited to create new ideas of deserts having a good environmentally energetic spirit. The goal is have a  friendly packaging for the Ice Cream cones and when we do a special for stores,  where we put out only on Thanksgiving & Christmas, Spring and Summer a special limited flavor for every year.     

Quote from page 26 out the book MKTG9: By Charles W. Lamb, Joseph F. Hair, Jr, Carl McDaniel

Marketing Mix

For BCWC marketing mix is very important to are business because it breaks down the tactical marketing tools that I would want the company to create the response we wants in the target market field. 1. In contrast, market-oriented organizations recognize that promotion decisions are only one of four basic marketing mix decisions that must be made: product decisions, place (or distribution) decisions, promotion decisions, and pricing decisions.
We have to know that the marketing mix  does consists of everything that the company can do and will to influence the demand for are product. To me marketing mix is a must for the company. 

2.Further, every marketing plan has different content, depending on the organization, its mission, objectives, targets, and marketing mix components.

Quote from book Page 12 and 21 out of the book: By Charles W. Lamb, Joseph F. Hair, Jr, Carl McDaniel

Marketing Strategy: Target Market Strategy

Are company would need to start targeting  Geographic Regional All people who come to CBWC Waffle cones stores  like 1. Target markets could be eighteen- to twenty-five-year-old females who are interested in fashion vogue magazine, people concerned about sugar and calories in their soft drinks Diet Pepsi, or parents without the time to potty train their children Booty Camp classes where kids are potty trained.

• Gender: Male and Female: Who are we selling to the must?  
• Age All ages Status Single, Couple, Family: We would know if families or singles who's buying more on what days and times. 2. Marketing strategy varies according to the level of involvement associated with the product. For high-involvement product purchases, marketing managers have several objectives. First, promotion to the target market should be extensive and informative.
• Education All ranges of Jobs: We would give discounts to college and high students and veterans.
• Income Low, Medium, and Rich: Learning who is in our store, who comes the must.

Just learning who are customers are and what they like and who is in and out of are store and what they are posting to social media. Just have a graph to keep ourselves organized. 3.Tide uses bright, eye-catching packaging to draw customers to what is otherwise a low-involvement product.

Quote from Page 27 and 99, 100 out of the book MKTG9 By Charles W. Lamb, Joseph F. Hair, Jr, Carl McDaniel