Wednesday, September 7, 2016

Marketing Mix: Distribution

The CBWC they are great for Baskin Robbins, Cold Stone Creamery, some cafes, school caterers and events for wedding and children’s boutiques, be great for gift basket for companies, grocers, and restaurants. It uses communication, distribution, and pricing strategies to provide customers and other stakeholders with the goods, services, ideas, values, and benefits they desire when and where they want them. The company would work closely with independent and national distribution networks. 2.In contrast, market-oriented organizations recognize that promotion decisions are only one of four basic marketing mix decisions that must be made: product decisions, place (or distribution) decisions, promotion decisions, and pricing decisions. don't want to limit my company's distribution so, I would say we would go after worldwide with are CBWC. Moving the product everywhere we can, not hold backs.

3.The term marketing mix refers to a unique blend of product, place (distribution), promotion, and pricing strategies (often referred to as the four Ps) designed to produce mutually satisfying exchanges with a target market.
My quote from page 2, 12, 27 out of the book MKTG9: By Charles W. Lamb, Joseph F. Hair, Jr, Carl McDaniel


No comments:

Post a Comment