Implementation Evaluation Control

I know the step the company would need to take is us running ads, launching a website that we would have or sending direct mail to are customers. Implementation are taken, evaluation and control will help guide the organization to success as laid out by the marketing plan. My company does plan focuses on analyzing quantitative and qualitative metrics associated with the implementation and strategy it's all important to do and know. Implementation requires delegating authority and responsibility, determining a time frame for completing tasks, and allocating resources. Learning from the book that if the implementation isn't completed according to  how we planned it. Are company won't achieve its strategic objectives and the wont be good. The goals is always progress. One of the keys to success overlooked by many businesses is to actively follow up on the marketing plan. The time spent researching, developing, and writing a useful and accurate marketing plan goes to waste if the plan is not used by the organization.We have to enhance the marketing plan always staying on top of the numbers and data making sure we look at no matter even if the company achieved the strategy objectives from the implementation phase. One of the keys to success overlooked by many businesses is to actively follow up on the marketing plan. The time spent researching, developing, and writing a useful and accurate marketing plan goes to waste if the plan is not used by the organization. Now if it does good we can just copy the same format for future success. It's okay to make changes but make sure they are good changes that are helping the company. You create the controls while you are creating the marketing plan. The company has to know what we are aim and looking for out are company. implementation the process that turns a marketing plan into action assignments and ensures that these assignments are executed in a way that accomplishes the plan's objectives. Control is the goal and if you don't know that then it would be hard to established during the creation of the marketing plan I learned that controls sometimes have a measures such like marketing budgets and market share.

My quote from page  28 and  29 out of the book MKTG9 By Charles W. Lamb, Joseph F. Hair, Jr, Carl McDaniel