Are company would need to start targeting Geographic Regional All people who come to CBWC Waffle cones stores like 1. Target markets could be eighteen- to twenty-five-year-old females who are interested in fashion vogue magazine, people concerned about sugar and calories in their soft drinks Diet Pepsi, or parents without the time to potty train their children Booty Camp classes where kids are potty trained.
- Gender: Male and Female: Who are we selling to the must?
- Age All ages Status Single, Couple, Family: We would know if families or singles who's buying more on what days and times. 2. Marketing strategy varies according to the level of involvement associated with the product. For high-involvement product purchases, marketing managers have several objectives. First, promotion to the target market should be extensive and informative.
- Education All ranges of Jobs: We would give discounts to college and high students and veterans.
- Income Low, Medium, and Rich: Learning who is in our store, who comes the must.
Just learning who are customers are and what they like and who is in and out of are store and what they are posting to social media. Just have a graph to keep ourselves organized. 3.Tide uses bright, eye-catching packaging to draw customers to what is otherwise a low-involvement product.
Quote from Page 27 and 99, 100 out of the book MKTG9 By Charles W. Lamb, Joseph F. Hair, Jr, Carl McDaniel
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