I understand that the company has to understand and learn that the product that's being offered by CBWC to are customers or supporters is to satisfy their needs. Of the four Ps, the marketing mix typically starts with the product. The heart of the marketing mix, the starting point, is the product offering and product strategy. Thecompany is only making chocolate bacon waffle Cones so we'll only sale Chocolate Waffle Cones with different types of chocolate for health benefits on the cones or in the cones. Just making sure we have the most super premium Chocolate Bacon Waffle Cones with organic and natural ingredients in are product. We would also have low fat Chocolate Bacon Waffle Cones as well. The product one day could have 5-10 signature flavors, nothing like having a custom made Waffle Cones, can't beat are quality of natural waffle cones. The focus is to be positive and excited to create new ideas of deserts having a good environmentally energetic spirit. The goal is have a friendly packaging for the Ice Cream cones and when we do a special for stores, where we put out only on Thanksgiving & Christmas, Spring and Summer a special limited flavor for every year.
Quote from page 26 out the book MKTG9: By Charles W. Lamb, Joseph F. Hair, Jr, Carl McDaniel
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