Marketing Mix

For BCWC marketing mix is very important to are business because it breaks down the tactical marketing tools that I would want the company to create the response we wants in the target market field. 1. In contrast, market-oriented organizations recognize that promotion decisions are only one of four basic marketing mix decisions that must be made: product decisions, place (or distribution) decisions, promotion decisions, and pricing decisions.
We have to know that the marketing mix  does consists of everything that the company can do and will to influence the demand for are product. To me marketing mix is a must for the company. 

2.Further, every marketing plan has different content, depending on the organization, its mission, objectives, targets, and marketing mix components.

Quote from book Page 12 and 21 out of the book: By Charles W. Lamb, Joseph F. Hair, Jr, Carl McDaniel