Wednesday, September 7, 2016

Marketing Strategy

  I would buy a waffle a cone maker, chocolate-makers due to all are chocolate is made fresh and organic. 1. Relationship marketing is a strategy that focuses on keeping and improving relationships with current customers. It assumes that many consumers and business customers prefer to have an ongoing relationship with one organization rather than switch continually among providers in their search for value.  The bacon we would use, would come from a organic farm, fresh cuts of bacon slices.  2. customer relationship management (CRM) a company wide business strategy designed to optimize profitability, revenue, and customer satisfaction by focusing on highly defined and precise customer groups.  The company is all about creating fresh baked Chocolate Bacon Waffle Cones. The goal is to keep are customers happy and keep coming back for more and telling their friends, family co workers, schools etc. 3. strategy, marketing managers can create a marketing plan for individual products, brands, lines, or customer groups. Planning is the process of anticipating future events and determining strategies to achieve organizational objectives in the future. Also giving us new ideas and flavors that they would love to try. Flavor of the month by customers. The number one goal is setting up my company for waffle cone fame.

Quote from page 8 and 11, 20 out of the book 
By Charles W. Lamb, Joseph F. Hair, Jr, Carl McDaniel



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